New Equipment

Harrell Machinery Sales represents several world leaders in flooring manufacturing technologies. We work closely with our customers and suppliers to develop innovative equipment which will reduce your costs and lessen the industry’s impact on our environment. The following is a list of the companies we represent and products offered:

Bruno Associates

Located in Scotia, NY, is a world-class OEM, designing and manufacturing custom built presses used by the world’s top manufacturing companies. Bruno has built over 650 presses for use in Die Cutting, Embossing & Stamping, Heat Sealing and Mold & Trim.

ETF Machinefabriek BV

Located in Holland - High speed automatic roll and wrap machines for carpet coating lines. Automatic cut-order machines. Cutting, automatic serging and wrapping of rugs. Automated sample manufacturing equipment. Accumulators.


Located in Portland, OR. Bow and skew measurement. The Laser-SQ and Laser-Qube are designed to measure pattern distortion at inspection alleys, cut order tables and re-work tables. Single linemaker lasers in various sizes and configurations can be used for visual alignment throughout the manufacturing process.


Located in Spartanburg, SC. Bow and skew straighteners for the entry and exit of dyeing and coating ranges. Online scanning of greige weight, coat weight, thickness and moisture content. Camera based distortion and pattern length inspection and reporting systems. Antistatic ionizer.